APRIL 17-18 ∙ 2018 BUDAPEST ∙ HUNGARY

HR & PEOPLE ANALYTICS FORUM

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CENTRAL & EASTERN EUROPEAN HR INNOVATION & TECHNOLOGY CONFERENCE

The Future of HR is here

Empowering HR with People Analytics for Success in Digital Economy



Organized by HR professionals for HR professionals

Technology is changing the world of work and big data plays a key role in the process. Sorting out the “ocean of information” is the game-changer. HR analytics are not yet-another-hype, but a trend that is growing and is here to stay. It is increasingly becoming the “way we do things around here”. If you don’t have the right data – you are uninformed. If you have too much of unsorted data – you are overwhelmed. As a busy HR person, you can’t afford either. The quality of your decisions has a direct and lasting impact on your organization. The HR analytics provide a solution to that challenge.

HR & PEOPLE ANALYTICS FORUM 2018 is a double-stream conference dedicated to presenting, understanding and embracing the use of data-driven analytical approach in HR function, and business as a whole. The data-driven decision-making process is recognized as the key differentiator in today’s workplace, giving companies who apply it properly a substantial edge.

London, Amsterdam, Berlin, San Francisco and NYC are regularly hosting world-class HR analytics conferences ever more often. We wanted to bring some of that world to you, to Budapest, to Hungary, V4 region and neighbouring CEE countries. The HR & PEOPLE ANALYTICS FORUM 2018 is the first HR analytics conference in Hungary and (to our best knowledge) in the V4 region.

  • Learn
  • Engage
  • Share
  • Participate
  • And above all - have fun :)
Conference focus

First conference on the subject of HR analytics in Hungary
Learn about latest trends, applications, tools & best-practices
Understand why is HR analytics estimated as $18Bn market
Meet top speakers from Europe and the World
Participate in discussions and have fun
Presentations you will hear are from real world, delivered by people like yourself - colleagues and peers from top companies in Hungary and the V4 region. They will talk about REAL projects, REAL challenges, REAL issues, REAL success & failures and REAL people. No death by Power Point!
The goal of this conference is to help you – the attendee – to choose the best practices, tools & techniques for your organization and your own role. Some of the topics that we will talk about include:
· Building HR Analytics Functions, Teams, Capabilities and Support
· Data-Driven Recruitment and Talent Management
· Smarter Workforce Planning for Growth or Downsizing
· Technology-Enabled Employee Insights
· Workforce Differentiation and Predicting Attrition Impact
· Identifying and Developing Leaders among Candidates and Talent Pools


Who will be there?

· 4 of the Global Top 10 People Analytics Leaders
· CHROs & HR Directors
· HR Analytics function heads
· HR Business Partners for Analytics
· Analytics professionals and SMEs
· Other senior managers, professionals and SMEs from IT, Data and Analytics functions
· Media, Press and Academia representatives

The second day of the HRPA Forum 2018 is reserved for two elective Masterclasses:

The Essentials of Workforce Analytics

Masterclass leaders: Jonathan Ferrar & David Green

This workshop is suited for HR professionals who are looking to develop the essentials of workforce/people/HR analytics and who want to be effective as an HR professional. It would be suitable for HR Business Partners, HR professionals in any function (recruitment, learning, compensation, etc) and any analytics professional that is looking for clarity and simplicity.
The workshop will focus on 'why' undertake analytics, focusing on 'the business', how to use your skills and identify those you don't have and how to communicate analytical messages. This workshop will not focus on statistics or deep analysis of data. It will, however, put you at ease that analytics does not need to be complicated.

Driving Business Results with People Analytics

Masterclass leader: Professor Max Blumberg

As leaders realize the value people data contributes to business performance and employee well-being, it’s increasingly essential for HR to understand the broad principles underlying business analytics. Successful human capital analytics requires collaboration and cooperation between many parts of the organization. HR needs the tools to convince their customers of the business case for effectively designed analytical processes that lead to planned outcomes.
This Workshop will introduce HR personnel to best-practice analytical methodologies, structures and implementations including models and case studies of how HR analytics can be used to unlock business success. Tools you can put to work with immediate effect.

Scroll down to DAY 2 Schedule for detailed information and timetable.

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Key-note Speakers

Meet the greats



David Green

David Green

People Analytics Leader · Award Winning Writer · Speaker

Distinguished Key-note Speaker

David is a globally respected writer, speaker, conference chair and executive consultant on workforce analytics, data-driven HR and the future of work, best known as THE most influential figure on People Analytics in the World today.

Max Blumberg

Dr. Max Blumberg, Phd

Professor · Leeds University Business School | CEO · Blumberg Partnership

Distinguished Key-note Speaker

University professor, Associate Fellow of the British Psychological Society, and founder of the Blumberg Partnership, Max provides analytics and automation advice to organizations including Nestle, Lloyds, the BBC, Rentokil Initial, Barclays Corporate and the CIPD.

Marielle Sonnenberg

Dr. Mariëlle Sonnenberg, PhD

Global Talent Management Lead · Tilburg University | CHRO · Wolters Kluwer

Distinguished Key-note Speaker

University Professor and CHRO, Marielle combines business and academic experience in HR, Talent Management and analytics, which inspires her to synergise best-in-class analytical approaches with practical business challenges for maximum impact.

Jonathan Ferrar

Jonathan Ferrar

HR Analytics Global Thought Leader · Author · Speaker · Practitioner

Conference Chair

Globally-respected author, speaker and influencer in HR strategy, workforce analytics and the Future of Work. He specialises in helping HR leaders become more analytical in their decision-making by building effective and business-relevant analytics functions.

Corporate Presenters

Real people real stories



Zdravka Demeter Bubalo

Group HR Vice President ∙ MOL Plc.

Human Resources Executive with more than 20 years of proven cross industry experience in Finance, FMCG and Oil & Gas sector working in multinational environment and for large organizations.

Sjoerd van den Heuvel, PhD.

Research Fellow ∙ Utrecht University

Honest, reliable and dedicated People Analytics researcher, teacher, and speaker. Holding a Ph.D. degree in Human Resource Management. Connecting the science and practice of People Analytics.

Barbara Zych, PhD.

CEO ∙ HRstandard

People Science Evangelist and entrepreneur with over 20 years’ experience, Barbara is the CEO of HRstandard and Founder of Employer Branding Institute and professor at Warsaw University.

Soumyasanto Sen

Global HR Systems & Technologies Leader ∙ Hyundai Motor Group

Senior executive in charge of global Digital HR Transformation and People/HR Analytics, Sen is passionate about data science, analytics and digital economy. Sen regulary publishes articles and is a popular conference speaker.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

TBA Corporate Speaker

Coming soon

Full list of corporate speakers will be announced shortly. Keep visiting the website for updates.

Schedule

DAY 1 features morning plenary session with distinguished key-note presentations followed by 2 parallel tracks with 6 corporate case-studies on each track. The conference ends with a panel-discussion and the closing key note by David Green, again in plenary session.
DAY 2 brings us 2 outstanding masterclasses focusing on practical application of people analytics.



It's advisable to come early, as there are 300 delegates to be registered. The conferences will commence at 09:00 sharp, in order to meet the event schedule.

Location: In front of the main Conference Hall

Who runs the show?
Jonathan Ferrar
Jonathan Ferrar is a respected consultant, speaker, author and business advisor in HR strategy, workforce analytics, and the Future of Work.

He advises clients on how to establish human resources strategies that will improve business performance and help HR leaders become more analytical in their decision-making. In particular, he advises Boards & CEOs of HR technology and HR analytics companies.

Jonathan was listed as one of the global “Top HR Analytics Influencers” on LinkedIn in 2014, as one of the “15 HR and People Analytics Experts to Follow” by Jibe in 2016 and as one of the 20 Experts in People Analytics by Sage People in 2017. He is the co-author of the workforce analytics book “The Power of People” (Pearson FT Press, May 2017).

Jonathan has worked for over 25 years in corporate business and for eleven of those years in executive and VP roles at IBM. He has led global teams, held P&L responsibility, managed multi-$100Ms budgets and advised Chief HR Officers at some of the world's most highly regarded companies.

After working and living in New York for almost seven years, Jonathan returned to the UK in late 2016 to be closer to his family and to set up his own company Ochre Rock Ltd. He is a board advisor to people analytics companies TrustShpere and Alderbrooke and a co-founder of the analytics networking and services company Insight222.

He holds degrees from the University of Cambridge, UK and a Diploma in Human Resources Management from Kingston Business School, UK. He is a Chartered Fellow of the Chartered Institute of Personnel and Development.

Jonathan is an avid landscape photographer with the distinction of a Licentiateship of The Royal Photographic Society. On his business travels he is often found with his camera in hand.

About the Speaker:
Professor Max Blumberg, PhD.
Dr. Max Blumberg (PhD, University of London) is a Professor at University of Leeds Busness School, Visiting Researcher at Goldsmiths, University of London, a Chartered Psychologist and Associate Fellow of the British Psychological Society, and founder of the Blumberg Partnership, a Top 50 analytics consultancy which provides analytics and automation advice to organizations including Nestle, Lloyds Register, the BBC, Rentokil Initial, Barclays Corporate and the CIPD.

Prior to this, Max worked as a management consultant at Accenture after which he successfully founded and exited a technology start-up. He is a regular contributor to the media and global conference circuit.

Presentation focus:
· A brief history of people analytics
· Strong and weak people analytics practices
· New people analytics applications and technologies - robotics and artificial intelligence

Overview:
In the past five years, people analytics has become such a mainstream subject that it is becoming difficult to separate “sense” from “nonsense” when looking for good practices. As an academic and practitioner who has worked in the field since its earliest days, Dr. Max Blumberg from Goldsmiths, University of London will address the conference by describing what true business value the HR Analytics brings to an organization and how it truly empowers the HR.

Key take-aways:
1. What HR can do to prepare organization for the new people analytics
2. Sorting out the True Business Value of People Analytics Vs. Hype
3. Death of traditional statistics and the rise of artificial intelligence/machine learning

About the Speaker:
Dr. Marielle Sonnenberg, PhD.
Marielle Sonnenberg combines business and academic experience in HR, Talent Management and analytics. She has knowledge and experience as an expert, manager, consultant, lecturer and researcher.
Marielle has a strong involvement with academia as the Global Talent Management Effectiveness study Lead at Tilburg University in the Netherlands.

Marielle currently works as Global Director HR Strategy & Analytics at Wolters Kluwer where she is responsible for the design of HR Strategy, reporting and analytics in the organisation, building up the capability, processes and structure. Working in both business and academic arenas inspires her to synergise best-in-class analytical approaches with practical business challenges for maximum impact.

Presentation focus:
· Working with other functions to show how HR data and People Analytics can be used to positively impact their own KPIs

Overview:
This session will focus on how to structure your HR analytics capability in such a way that other functions and the business are positively impacted. Marielle will showcase the HR analytics journey within Wolters Kluwer, the design decisions taken, and the way they work together with other functions and business areas in building their capability.

Key take-aways:
1. How to structure HR Analytics capabilities
2. How to lead HR Analytics roll-out program
3. How to positively impact other function in the company with HR Analytics

The coffee-break makes for a great occasion to mingle around some 300 delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and naturally visit the sponsors exhibition area.

Location: HR Tech Expo in front of the main conference hall

Presentation focus:
∙ The importance of Culture in Transformation, Team & Org. Building and others
∙ The basic of Cultural Analytics & Insights
∙ Use of Cultural Analytics in Transformation, Talent Acquisition, Employee Engagement & Talent Management
∙ Benefits for Workforce and Organization
∙ Driving Leadership and Growth with Cultural Analytics
∙ How it integrated with People Analytics

Overview:
Cultural analytics is the exploration and research of massive cultural data sets of visual material – both digitized visual artifacts and contemporary visual and interactive media.

Culture itself is very complex by definition, but the culture had played a very important role in all these and is no doubt the key piece to these building blocks, whether you consider talent acquisition, people engagement or business performance.

As per Harvard Business Review, 80% of employee turnover is the result of “Bad Hiring Decision”. We need the insights in how an employee interacts and performs in a company and/or in a team and how a candidate fits your company´s culture.

On another side, this is no more a secret that engaged employees are more likely to perform better and improve organizational success especially when we are considering the people management transformation. Even the hardest part of a successful digital transformation is the cultural piece.

The culture of the organization is shaped by every single individual. And it is important as well for building a successful team and organization.

Key take-aways:
1. Understand the importance of Cultural Analytics and Insights on Transformation
2. Know why Culture is the most important & avoided piece of Leadership, Team & Org. building/growth
3. Learn how Talent Acquisition, Employee Engagement & Talent Management Driven by Culture


Speaker: Soumyasanto Sen Global HR Systems & Technologies Leader ∙ Hyundai Motor Group

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A great opportunity to engage in a casual chat with speakers and your fellow delegates. Lunch will be served at the main hotel restaurant, providing a variety of specialties ranging from traditional Hungarian food to best international cuisine.

Location: Main hotel restaurant

Presentation focus:
∙ How to get started with People Analytics?
∙ Common misconceptions about People Analytics
∙ Success stories and their ingredients
∙ Exercises to do with your management

Overview:
Let’s start with People Analytics… That’s easily said. But making People Analytics a success is a complete different story. For example, what capabilities need to be in place? And no, People Analytics is not only about data science. What about storytelling competencies, business sensitivity, experience with various software packages, knowledge about the coming General Data Protection Regulation (GDPR), consultancy skill, a strategic level of thinking… oh, and great social skills of course. Not to forget about in-depth HR knowledge. Well, superman does not exist. So how do you make sure you have these capabilities in place? Do you collaborate, do you develop these capabilities yourself, do you hire them, do you acquire them? Which knowledge, skills, and attitudes needs to be developed? And where do the gaps lie? In this session, Dr. Sjoerd van den Heuvel from the University of Applied Sciences Utrecht, will share some key-lessons learned from teaching professionals from Surinam to Malaysia in People Analytics. Are there differences in the struggles organizations and professionals experience? And what then are the common keys to success? Are you ready to be (even more) successful in People Analytics?

Key take-aways:
1. Start at the right and don't think about people
2. Grab a pencil, and start drawing
3. Practice with bedtime stories, the rest will be easy


Speaker: Sjoerd van den Heuvel, PhD. Research Fellow · University of Applied Sciences Utrecht

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The coffee-break makes for a great occasion to mingle around some 300 delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and naturally visit the sponsors exhibition area.

Location: HR Tech Expo in front of the main conference hall

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A great opportunity to engage in a casual chat with speakers and your fellow delegates. Lunch will be served at the main hotel restaurant, providing a variety of specialties ranging from traditional Hungarian food to best international cuisine.

Location: Main hotel restaurant

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The coffee-break makes for a great occasion to mingle around some 300 delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and naturally visit the sponsors exhibition area.

Location: HR Tech Expo in front of the main conference hall

Panelists:


David Green
Marielle Sonnenberg
Max Blumberg
Zdravka Demeter Bubalo ∙ HR Vice President MOL Group
TBA ∙ coming soon
TBA ∙ coming soon

Moderator:

Jonathan Ferrar

Candid & controversial - not "just another" round-table

About the Speaker
David Green
David Green is a globally recognised and respected influencer, speaker and writer on people analytics, data-driven HR and the future of work. He has spoken at and/or chaired conferences as well as worked closely with people analytics leaders in 25+ cities around the globe over the last 18 months including Sydney, London, Paris, Singapore, New York, San Francisco, Moscow, Helsinki, Amsterdam and Berlin. This imbues David with a unique perspective and insight into what's working, what's not, and what's forthcoming in the field of people analytics.

David has received a number of industry accolades including winning Best Writer at the HR Tech Writers’ Awards, being included as one of 10 ‘Power Profiles’ for HR by LinkedIn and is regularly included in influencer lists on people analytics, HR and the future of work.

David’s role as Global Director, People Analytics at IBM enables him to deliver people analytics solutions to clients across the full range of IBM’s analytics, data and workforce science solutions. These include employee listening, behavioural and skills assessments, predictive and cognitive analytics solutions and consulting services. David is based in London, but his remit covers the globe.

Prior to IBM, David accumulated close to 20 years experience in the human resources and talent management space. He has developed deep knowledge in people analytics and talent acquisition having undertaken a breadth of roles covering sales, consulting and solutions design.

David can be found on Twitter @david_green_uk and LinkedIn as well as via his regular blogs on UNLEASH and LinkedIn Pulse.

Presentation focus:
· Emerging and future trends in people analytics
· People Analytics case studies from global organisations
· Navigating the obstacles and creating an analytical culture

Overview:
People analytics is moving from the fringes to the core of the future HR function as CHROs and business leaders increasingly realise that analytics is the centrepiece of a digital agenda for HR. As someone who knows many of the leading practitioners and who has spoken in 25+ cities across the world in the last 18 months, David Green has a unique insight into what's working, what's not and what's forthcoming in the people analytics space.

In this closing keynote, David will outline the emerging and future trends in people analytics and provide examples from companies across the globe who are harnessing analytics to i) improve and personalise the employee experience, ii) understand and improve team performance, iii) prepare their organisations for the future of work, and ultimately iv) drive business performance.

Key take-aways:
1. Learn where the people analytics discipline is heading
2. Hear 'best' practices and case studies from organisations that are the most advanced with people analytics
3. Prepare your organisation to take advantage of the opportunities offered by analytics whilst overcoming the challenges

Closing
Sponsors & partners acknowledgements and drawing of valuable prizes and VIP Tickets for selected events

See you again next year!

08:00-09:00
Delegates Registration

It's advisable to come early, as there are many delegates to be registered. The Masterclass will commence at 09:00 sharp, in order to meet the event schedule.

Location: In front of the main Conference Hall

Masterclass leaders:
Jonathan Ferrar David Green
Masterclass objective:
By the end of this masterclass, participants will understand the basic elements for successful workforce analytics:
· Success factors
· Managing stakeholders
· Determining skills needed for success
· Learning the basics of storytelling with data

Masterclass leaders:
Jonathan Ferrar David Green
Session focus:
· Learn what makes analytics successful
· Discuss the elements of success through case studies
· Using a strong methodology for analytics

The coffee-break makes for a great occasion to mingle around some 300 delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and naturally visit the sponsors exhibition area.

Location: HR Tech Expo in front of the main conference hall

Masterclass leaders:
Jonathan Ferrar David Green
Session focus:
· Determine which projects are best for you to focus on
· Learn how to manage stakeholders for success

A great opportunity to engage in a casual chat with speakers and your fellow delegates. Lunch will be served at the main hotel restaurant, providing a variety of specialties ranging from traditional Hungarian food to best international cuisine.

Location: Main hotel restaurant

Masterclass leaders:
Jonathan Ferrar David Green
Session focus:
· Learn what skills are needed for successful analytics
· Discuss what skills you have in your team
· Outline skill gaps needed for success

The coffee-break makes for a great occasion to mingle around some 300 delegates, share instant feedback about presentations you enjoyed the most, engage in casual chat and naturally visit the sponsors exhibition area.

Location: HR Tech Expo in front of the main conference hall

Masterclass leaders:
Jonathan Ferrar David Green
Session focus:
· Understand simple techniques for creating effective stories
· Learn the basic elements of using visual aids

· Create an action plan for success in your workplace
· Closing remarks & delivery of the Certificates of Attendance
See you again next year!

2:20 PM
Delegates Registration

It's advisable to come early, as there are 300 delegates to be registered. The conferences will commence at 09:00 sharp, in order to meet the event schedule.

Location: In front of the main Conference Hall

Masterclass leader:
Professor Max Blumberg
Masterclass objective:
As leaders realize the value people data contributes to business performance and employee well-being it’s increasingly essential for HR to understand the broad principles underlying business analytics. Successful human capital analytics requires collaboration and cooperation between many parts of the organization. HR needs the tools to convince their customers of the business case for effectively designed analytical processes that lead to planned outcomes.

This Workshop will introduce HR personnel to best-practice analytical methodologies, structures and implementations including models and case studies of how HR analytics can be used to unlock business success. Tools you can put to work with immediate effect.

Masterclass content:
∙ An overview of workforce metrics and analytics
∙ The Value Profiler Model for identifying
∙ Building an analytics culture and selecting an analytics partner
∙ Solution-driven analytics versus data-driven analytics: Which is the right approach for your organization?
∙ An overview of analytics for:
> Talent management – Acquisition, Retention, Development
> Measuring ROI on people programmes

Detailed Masterclass agenda is coming shortly! Please check back in a few days.

Testimonials

what people say

I run a large LinkedIn group of 1.2 million members and I always wanted to get them more interested in HR Analytics. This conference has been able to give me some really good take-aways, that hopefully I can get them excited about it in a LinkedIn group and talk up more about it.
Pamela Harding, sHRBP, SHRM-SCP, SPHR CEO ∙ Metzano
The ManpowerGroup has chosen HR & PEOPLE ANALYTICS FORUM, as a perfect place to show that we are supporting the HR community fully in today's challenging environment. As a lead sponsor, we are very, very happy and we're already planning to support the conference next year.
Nebojsa Biskup General Manager ∙ ManpowerGroup
Conference really fulfilled my expectations, listening to speakers, their stories, their experiences, but also exchanging with colleagues. Asking them questions, how they've sold difficult situations, made decisions upon them. I really learned a lot from delegates, not only from speakers.
Mihaela Smadilo CHRO ∙ Oradian

Conference sponsors

The full list of sponsors & partners will be announced shortly, as negotiations are pending.

To learn more about sponsorhip & exhibition opportunities follow the link below.



Download Sponsorship PDF

Tickets

Take advantage of early-bird pricing and reserve your place now



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FAQs

The whole is greater than the sum of its parts :)
Aristotle

We opted for two tracks conference set-up, to give people the chance to have a greater choice. Nevertheless, there are plenary sessions throughout the day – the opening key-notes and the panel-discussion is where the entire audience will be together.

The conference starts with a plenary key-notes session in a joint room. After the 3 key-notes, the conference room will be divided into 2 sections to accommodate 2 separate tracks. Each presenter has 20-25 minutes for the speech + 5-10 minutes reserved for Q&A with the audience. The last speech of the day is the closing key-note by David Green. Altogether, there is a conference chair's address key-note, 2 other key-notes, closing key-note and 12 corporate cases presented throughout the HR & PEOPLE ANALYTICS FORUM, making it a total of 16 presentations. There is also a plenary panel-discussion in the afternoon part of the program.

Yes, absolutely. You choose which sessions to attend throughout the entire day.

Yes, just drop us an email to info@peopleanalyticsforum.eu

Due to the international format of the conference, English is the primary language.

Truth is we don't believe in dress-codes, so wear whatever you feel best suits you. If you like suit & tie, that's fine, but so are jeans. Our motto is "feel comfortable, while being elegant".

If your group is 5 or more people, drop us a quick email to register@peopleanalyticsforum.eu

After confirming your registration, we will send you an invoice, presumably with your company data. Based on the invoice, your company will make the bank transfer to settle the payment.

We do not take credit/debit cards or cash. Bank-transfer is the sole means of payment.

GDPR, anyone? Hello! No, no no, we don’t sell delegates’ details as leads to third parties (sorry Sponsors!). Naturally, we keep your data on our secured servers, as we will keep you posted about next edition of the HR & PEOPLE ANALYTICS FORUM in 2019. You will get a maximum of 3 email messages from us and that’s it. We leave it up to you to decide with whom you’d like to share your info.

Venue